– Tell us about the origins and idea for how the company came about:
I had been working in telecommunications after I had graduated from UC Santa Barbara. Although the technology field really intrigued me, I had a secret passion for arts and fashion that never really went past my closet or backyard canvas. As I spent more time being exposed to other entrepreneurs around me, I think that is when I became compelled to write the business plan for the House of PlumRed. My family is filled with business owners as well as very stylish fashionistas, and it only felt right to start an online boutique. I, myself, am a bargain shopper, so I knew I wanted to provide affordable fashion. What I wanted to add was a personal touch and class to the clothing I sell. Since then, we created the House of PlumRed which dresses the confident Plum-Red lipstick wearing fashionista…both feminine and bold. Who knew my shopping addiction could actually do more that take up space on my credit card!
-What’s your motto/philosophy?
As hard as it is to have a personal touch over the internet, that is what I like to bring to every customer. Our customers are absolutely number 1 to our business, and our entire boutique is built of giving our followers the best quality and style under one site. We carry very low quantities of every style to ensure CONSTANT change on our site. All e-mails are responded to within minutes, and you can ask us about anything from prices to what you should be wearing for a Sunday night date to the park.
Our philosophy with our clothing collection really stands on the belief that confidence and fashion go hand in hand, and you shouldn’t have to break the bank to flaunt or grow your confidence. We want our customers to think FASHION first, without worrying about the price tag.
-What’s your favorite item that you have right now in the store?
Although this is an EXTREMELY hard question for me to answer 🙂 ….my favorite item in the store is this leather jacket!
I think I have paired this with almost everything we have in the store. I know its hot during the summer, but you best believe at night I love to pull this baby out :).
-Describe your style personally…classic? trendy? girly? fierce? etc..
Honestly, I don’t think I have a specific style that I wear everyday. For me, it depends on my mood and the season really. I love to be versatile and love expressing my feeling in the outfit I wear. For example, one day I might feel relaxed and playful and wear a pair of classic buckle flats with high waisted pleated shorts and an off the shoulder top, and another day I might feel fierce and wear a full lace dress with booties. 🙂
-Do you have a signature piece that you are known for? perfume, article of clothing, piece of jewelry, etc
We have one dress that is currently in HOT demand…sold out but we are now taking orders for the batch that will arrive in a couple weeks. It is a one sleeve off the shoulder top. It’s gorgeous, feminine, and completely versatile for the summer!
-What’s a bit of fashion advice you’d give?
My fashion advice to anyone would be wear what you feel. As corny as it sounds, fashion really comes from within and you can’t be scared to express yourself!
-How important do you find makeup and accessories to be for an outfit?
Changing up or adding makeup or accessories I believe does more than completes the outfit. Having a few pieces of jewelry to pick from and changing up your eye shadow can either dress your outfit down or dress it up. That is the best thing about accessories! A plain v-neck is the blank canvas, add a scarf with jeans for a picnic, or add some long heavy necklaces with a pencil skirt and you’ve got another chic look.
And there you have it! Look out for the next post, which will be a giveaway/contest for something fun from the House of RedPlum!