SO FAR, SO CHIC – Miss Laura Wheat

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Let’s meet the fabulously fun Laura Wheat, the brains behind SO FAR, SO CHIC which is a beauty, fashion, and lifestyle blog dedicated to all things, well, chic!

1. What is the first beauty-related memory that you have? What drew you to
beauty/makeup/fashion?
peel-off nail varnish, powder puffs and perfume. I also loved the sets of plastic
lipsticks you could get back in the day. The picture shows me, mum’s mascara
in-hand, having dragged a chair up to her chest of drawers in order to get my
paws on her makeup!
I always loved pretty ladies in frilly dresses and anything girlie. After seeing
flamenco dancers on holiday I asked my nan to make me a material flower to
wear in my hair. At Busch Gardens in Florida I wanted my picture taken with the
women wearing old-fashioned dresses as their costumes.
2. Name the celeb (dead or alive) that you would trade looks with and why.
There are loads of beautiful women who I admire. I love Joanna Lumley. Goldie
Hawn was absolutely gorgeous when she was young. I think Jessica Biel is
striking. Eva Mendes always looks amazing… But I wouldn’t want to trade looks
with anyone I don’t think – the thought scares me. Like plastic surgery that
makes you look like someone else! I’d rather just be me. I wouldn’t mind Jennifer
Aniston’s hot body though!
3. What’s your favorite makeup trend? Fashion trend?
I love black liquid liner flicked out in a chic cat’s eye. Sixties-inspired looks always
appeal to me, although pale lips rarely work in real life.
My favourite look to wear is a waisted dress with a skinny belt and heels. I’m
noticing a trend for retro-style sundresses at the moment, which is cool as I’ve
always loved that look. Eva Mendes always rocks a great retro frock! I
have a thing for narrow cropped-leg trousers and jeans. Very Audrey Hepburn.
4. What’s your least favorite makeup trend of all time? Least favorite fashion
trend?
I cannot understand why anyone would want a weirdly fake-tanned face. I just
don’t get it! I’ve no problem with fake tan but it needs to be subtle and enhancing,
not orange and ten shades darker than your normal skin colour! Orange faces
also seem to get paired with pale lips and frosted eyeshadows… Did I mention I
hate shimmery eyeshadow on the brow bone? Stop at the crease! Please stop at
the crease!
Fashion-wise, I can’t bear the recent batch of 80’s-inspired florals. I like proper
80’s prints on cotton dresses, but not these grim dusky pink patterns on
disgusting stretchy dresses and tops. They suit no-one! So unflattering.
(<–NOT Laura)
5. Quick, stuck with only one beauty item for the rest of your life, what would it
be? A specific lipstick, eyeshadow, liner, mascara, etc.
It would have to be mascara, because my lashes are so pale. I liked Clarins
Wonder Perfect Mascara until the tube went all clumpy on the outside. Clinique
mascaras are always good in my experience, also Dior Show, although it’s damn
expensive. I’ve never found a budget option that I’m happy with for thickening my
lashes. Answers on a postcard please…
7. What makeup brand is your favorite? What fashion brand is your favorite?
I like Laura Mercier for quality products and flattering colours. I use so many
other brands though, it’s difficult to just pick one.
The clothes I’d like to own aren’t really within my price range! Reiss always
has lovely pieces but it’s expensive. I like H&M for the surprise gems that
occasionally spring up in their shops.
8. Are you more a handbag girl? makeup girl? clothing?
All of the above! My absolute weakness has to be shoes though. I have so many
pairs and I cannot stop myself from buying more. There are always other pairs I
need for a particular look I’m envisaging! I used to ask mum if I could sleep with
new shoes next to my pillow and I still feel that kind of excitement when I get a
particularly fabulous pair.
9. What 3 words best describe your style?
Different every day.
*Read more of Laura’s daily fashion and beauty thoughts at SO FAR, SO CHIC

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Meet the House of PlumRed

I’ve had the pleasure of being in communication with Michaella of the House of PlumRed, an online boutique that has stylish clothing at awesome prices which is oh so important for the budget fashionista who wants to look like she broke the bank without actually doing so.

Simply Ruffled

Michaella was lovely enough to send a crisp white ruffle-front blouse that adds a touch of posh secretary to my wardrobe.  The actual shirt is pictured above on a House of RedPlum model.  What I adore about this type of shirt is that it can be paired with skinny jeans, heels, a bag big enough to carry a small child, and bangles for an “I’m ENTIRELY too cool for the rest of you mere mortals” look, OR it could be worn with a sexy pencil skirt, red lips, winged tip eyeliner, shiny pumps, and a fierce clutch for va-va-va-voom sex appeal!

Lauren Conrad Ruffle Blouse Outfit

Oh so lucky readers, you too can own something totally cool from the House of PlumRed because we have teamed up to host a great giveaway!  HOWEVER that giveaway will start soon with all details in the next post, THIS post is an introduction to the company and the sweetly marvelous owner, Michaella.  Her customer service is TOP NOTCH because all orders are super speedy and she is amazingly personable and easy to get in contact with for any questions, suggestions, etc.  Let’s get to know her a bit, shall we?  Please enjoy the following interview:

– Tell us about the origins and idea for how the company came about:

I had been working in telecommunications after I had graduated from UC Santa Barbara.  Although the technology field really intrigued me, I had a secret passion for arts and fashion that never really went past my closet or backyard canvas.  As I spent more time being exposed to other entrepreneurs around me,  I think that is when I became compelled to write the business plan for the House of PlumRed.  My family is filled with business owners as well as very stylish fashionistas, and it only felt right to start an online boutique. I, myself, am a bargain shopper, so I knew I wanted to provide affordable fashion.  What I wanted to add was a personal touch and class to the clothing I sell.   Since then, we created the House of PlumRed which dresses the confident Plum-Red lipstick wearing fashionista…both feminine and bold. Who knew my shopping addiction could actually do more that take up space on my credit card!

-What’s your motto/philosophy?

As hard as it is to have a personal touch over the internet, that is what I like to bring to every customer.  Our customers are absolutely number 1 to our business, and our entire boutique is built of giving our followers the best quality and style under one site.  We carry very low quantities of every style to ensure CONSTANT change on our site.  All e-mails are responded to within minutes, and you can ask us about anything from prices to what you should be wearing for a Sunday night date to the park.

Our philosophy with our clothing collection really stands on the belief that confidence and fashion go hand in hand, and you shouldn’t have to break the bank to flaunt or grow your confidence. We want our customers to think FASHION first, without worrying about the price tag.

-What’s your favorite item that you have right now in the store?

Although this is an EXTREMELY hard question for me to answer 🙂 ….my favorite item in the store is this leather jacket!

Modern Sexy Zipper Jacket I think I have paired this with almost everything we have in the store.  I know its hot during the summer, but you best believe at night I love to pull this baby out :).

-Describe your style personally…classic? trendy? girly? fierce? etc..

Honestly, I don’t think I have a specific style that I wear everyday.  For me, it depends on my mood and the season really.  I love to be versatile and love expressing my feeling in the outfit I wear.  For example, one day I might feel relaxed and playful and wear a pair of classic buckle flats with high waisted pleated shorts and an off the shoulder top, and another day I might feel fierce and wear a full lace dress with booties.  🙂

-Do you have a signature piece that you are known for? perfume, article of clothing, piece of jewelry, etc

We have one dress that is currently in HOT demand…sold out but we are now taking orders for the batch that will arrive in a couple weeks. It is a one sleeve off the shoulder top.  It’s gorgeous, feminine, and completely versatile for the summer!

-What’s a bit of fashion advice you’d give?

My fashion advice to anyone would be wear what you feel.  As corny as it sounds, fashion really comes from within and you can’t be scared to express yourself!

-How important do you find makeup and accessories to be for an outfit?

Changing up or adding makeup or accessories I believe does more than completes the outfit.  Having a few pieces of jewelry to pick from and changing up your eye shadow can either dress your outfit down or dress it up.  That is the best thing about accessories!  A plain v-neck is the blank canvas, add a scarf with jeans for a picnic, or add some long heavy necklaces with a pencil skirt and you’ve got another chic look.

And there you have it!  Look out for the next post, which will be a giveaway/contest for something fun from the House of RedPlum!

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